ABS-CBN’s The Filipino Channel (TFC), the largest 24/7 in-language television network serving Filipinos all over the world, announced recently its first ever global affinity campaign that will be launched simultaneously in all regions where TFC is carried – a first in its 17-year history.
Tayo Ang TFC (We Are TFC) will kick off on April 3 via a new station identity (SID) on the show ASAP Rocks on ABS-CBN in the Philippines and on TFC in the U.S., Canada, Europe, Middle East, Asia-Pacific, Japan and Australia. Lending his voice to the new SID’s theme song, Tayo Ang TFC, is world-renowned singer Jed Madela, 2005 Senior Grand Champion Performer of the World at the prestigious World Championship of the Performing Arts (WCOPA) in Burbank, California.
The campaign highlights the common ground that TFC shares with Filipinos who migrated to other countries. It mirrors their life stories and experiences from the homeland to their struggles and achievements in their adopted land. It shows how TFC has become part and parcel of the Filipinos’ lives overseas – bringing joy, pride, a sense of home and family.
According to TFC’s Global Customer Engagement Head John-D J. Lazatin, “As we launch our new station identity, we look at ourselves from the eyes of our customers. To them, we are not just a channel and a provider of various services. Through the years, TFC has been a Kapamilya (family member) that helps Filipinos lead brighter, happier lives wherever they choose to build their dreams. TFC is a beacon of light that will always journey with the Filipino as he brings out his own light into the world for himself, his family and his community.”
“Tayo Ang TFC emphasizes that no matter where we are, our common Filipino identity and experience connect us all together as one global community. That is what we are celebrating in this campaign,” said ABS-CBN Global COO Raffy Lopez. “TFC is The Filipino Community worldwide, people who bring the light of hope, joy and triumph wherever they may be.”
TFC has been recognized by the PromaxBDA World Awards for its outstanding SIDs: Silver Award for Isang Dugo, Isang Lahi, Isang Musika (One Blood, One Race, One Music) in 2005 and another Silver Award for Lipad ng Pangarap (Flight of A Dream) in 2006. The PromaxBDA Awards is the only competition organized by the international association of entertainment professionals to recognize excellence in Marketing, Design and Creative Content and serve as the industry standard for excellence.
Following the global launch of the Tayo Ang TFC SID this Sunday, the campaign will go multimedia, with expansive visibility on-air, online, on-print and on ground.
About ABS-CBN International
ABS-CBN International was created over 15 years ago to be of service to all Filipinos. With the launch of The Filipino Channel (TFC), the company became the first and most successful Filipino content distribution company in the U.S. The company also offers telecommunication, retail, theatricals, money remittance and cargo services, online audio and video streaming, along with philanthropic support for Filipinos and the communities they now call home. Based in Redwood City, CA, ABS-CBN International is a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcasting company, through ABS-CBN Corporation's wholly-owned subsidiary, ABS-CBN Global Hungary Kft. For more information, visit http://www.abs-cbnglobal.com.