ABS-CBN Corp. has earmarked P1 billion for the rollout of digital terrestrial television (DTT) until next year in anticipation of high demand for the new services.
Rolando Valdueza, ABS-CBN chief operating officer, said P600 million is allocated this year for the rollout in Luzon and P400 million next year for the Visayas and Mindanao.
ABS-CBN is awaiting the issuance by the National Telecommunications Commission of the implementing rules and regulations for DTT, which will pave the way for the migration from analog.
"We are ready (to roll out) as soon as the NTC issues the guidelines" Valdueza said.
Early last month, the ABS-CBN was the first broadcast network to introduce digital television services, called DTV digibox, which aims to capture 90 percent of the low-income household in the country without cable.
The DTV digibox will serve as the viewer’s gateway to enjoying five new premium TV channels on free-to-air TV. It will be available in Luzon this year then in the Visayas and Mindanao next year.