ABS-CBN spent P12 million for its new station I.D. And all the stars in it, from John Lloyd Cruz to Kris Aquino, did not even have to be paid for talent fees!
Their appearance was totally free of charge. The money went to production costs, airline tickets to the many locations here and abroad (America, Dubai, and more) accommodations and food, technical work, and all other elements that go into making the roughly six-month project.
You can watch ABS-CBN Philippine Independence day Station ID here: