TV5’s
winning streak continues as the country’s fastest-growing network
bagged major awards from two separate award-giving bodies last Thursday,
June 14. The Rotary
Club of Manila honored TV5 with the Television Station of the Year
award in this year’s Journalism Awards, while the University of Asia and
the Pacific’s (UA&P) School of Communication recognized the two of
the network’s campaign at the Tambuli Awards.
“Beyond
the recognition we receive, these awards confirm that TV5 is on the
right track. As the media business involves public trust, we are
committed to serve the
interests of Filipinos even better now more than ever,” according to
Atty. Ray C. Espinosa, TV5 president and CEO.
Since 1966,
RCM Journalism Awards has acknowledged significant contributions in
tri-media. The award-giving body recognized “NEWS5’s thrust of
delivering truthful, balanced and responsible
journalism, which was quickly and aggressively executed through the
use of leading edge technology in news reporting.” In his
acceptance speech, TV5 executive vice president and COO Roberto V.
Barreiro stressed that NEWS5 is progressively tapping all possible
platforms to deliver news relevant to the public.
“We are not a television network
alone – in fact, we are a content creator. We will push the content to
any medium, to any device anytime, anywhere,” said Mr. Barreiro.
Just two years
after its launch, NEWS5 was able to reach greater heights by leveraging
state-of-the-art technology. This was made possible by the network’s
cross-platform perspective
which spans free-to-air TV (TV5), UHF-TV (Aksyon TV), radio (Radyo
Singko 92.3 News FM), online (Interaksyon.com) and mobile (Traffic
Navigator, InterAksyon and Weather apps).
On the other
hand, the Tambuli Awards recognized two of TV5’s campaigns, “PBA
Kampihan Na” and “Higit sa Balita, Aksyon”. The former, the brand
campaign of TV5’s sports channel AKTV,
won gold for Best Insights and Strategic Thinking Campaign. On the
other hand, TV5 News and Information’s ongoing campaign, “Higit sa
Balita, Aksyon,” bagged bronze for Best Media-initiated Campaign.
Executed by
Publicis Manila, AKTV’s “PBA Kampihan Na” was deemed an effective tool
to establish the basketball association’s loyalties by creating
rivalries that make the sport even
more exciting. Following the campaign’s launch, PBA games posted an
increase in live attendance, while AKTV recorded surge in ratings in the
same period.
Meanwhile,
NEWS5’s “Higit sa Balita, Aksyon”, established “Aksyon” as a strong
brand and successfully transcended multiplatform messaging. This
resonated in the organization’s overall
public acceptance, evidenced by viewers’ reception of its flagship news
program “Aksyon” and other communication channels that carried the
brand.
Now on its
sixth year, the Tambuli Awards is the first and only award-giving body
of its kind that recognizes the year’s best integrated marketing
campaigns that value both business
results and socially-relevant marketing communications.
-TV5 Network Press Release
